About
Meet Asher, a London growth marketer who makes brands the answer AI gives. 14 years running brand and online marketing, now focused on the channel most still ignore: getting found, and cited, inside AI.
Meet Asher, a London growth marketer who makes brands the answer AI gives. 14 years running brand and online marketing, now focused on the channel most still ignore: getting found, and cited, inside AI.
GEO and AEO, structured data, answer-led content, entity and authority signals.
Technical SEO, site architecture, Shopify, analytics.
Brand strategy, identity, copywriting, photography and video.
Organic social, PR and press, influencer and customer outreach.
Google, Meta and X ads, email, lifecycle and CRM.
Cultural programming, launches, partnerships.
A direct to consumer jewellery brand, built from zero. I engineered its AI visibility, the technical foundations and the content, so it gets surfaced and cited in AI answers. That drives high-intent traffic into sales of high-value pieces on a minimal budget, and it compounds. I also run the brand day to day, the social, the PR and press, the customer outreach and the CRM, and that visibility is what builds the authority the AI answers draw on.
Promoting venues, club nights and parties across London: 93 Feet East, The Cause, Proud. Learning how to get people to actually turn out.
Google and Facebook advertising and brand-building across nightlife, restaurants, bars and members' clubs: Nessa Soho's Negroni Lounge, Mondrian's Curtain Club, Bubba Oasis. With design and content throughout.
As buyers began asking AI instead of Google, I studied how brands get found and cited in that new landscape, and built the system to do it.
Taking Luma to around a 20% share of AI answers, climbing roughly 15% month on month, on a minimal budget. The same system I now run for agencies and brands.
GEO is making a brand visible, and recommended, inside AI assistants like ChatGPT, Gemini and Google's AI, so that when someone asks for a recommendation your brand is the one surfaced and cited. It is the AI-era successor to SEO.
You make your site readable and trusted by AI: clean structured data, content written as direct answers to the questions buyers actually ask, strong entity and authority signals, and ongoing tracking of your share of AI answers. I build and run that system for brands and agencies.
AEO is closely related to GEO: optimising content so answer engines and AI assistants can extract a clear, citable answer from your site. In practice the two are done together.
Yes. I deliver AI visibility under your agency's name, audit, implementation and monthly share-of-answers reporting, so you can add it as a service line without hiring or learning a new discipline.
A London-based brand and growth marketer with 14+ years across ecommerce and lifestyle. I took the DTC jewellery brand Luma to around a 20% share of AI answers on a minimal budget, and now help agencies and brands do the same.